Real-Time Media Buying
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What is GeoFencing
Geofencing is a powerful marketing tool that involves creating a digital boundary around a physical location. This enables businesses to build a targeted audience of individuals who enter the “geo-fence” based on their habits and behaviors.
How Can Geofencing Marketing Help Your Business?
Real-Time Media Buying
At GeoZoned.com, we empower our clients with cutting-edge technology and top-notch services to perform real-time media buying efficiently. Our high-impact DSP and self-serve platform give agencies, and advertisers complete control over their advertising campaigns, enabling them to achieve magnificent results with a single access point.
Real-time media buying has evolved significantly over the years, with programmatic media buying platforms becoming increasingly popular. Traditionally, advertisers negotiated deals with publishers to display their products and services. However, with the advent of ad networks, inventory purchasing on a large scale became possible.
Real-time ad exchanging and programmatic media buying allowed publishers to trade impressions that could not be sold directly, resulting in the development of real-time bidding. Our expertise in real-time bidding enables us to help our clients market their brands more effectively and efficiently, ensuring maximum ROI.
Real-time media buying allows advertisers to bid for the right to serve an advertisement to a specific person based on an impression-by-impression module, enabling them to target specific audiences more effectively.
At GeoZoned.com, we leverage this technology to ensure that our clients’ advertisements reach the right audience at the right time, resulting in conversions and increased ROI. Real-time media buying is a powerful tool in advertising, and we are your ideal partners to help you execute your branding campaigns efficiently.
What GeoZoned.com’s media buying experience can do for you
Valuation and Buying
Our services allow you to bid on individual impressions rather than settling for predetermined prices. This approach reduces waste and prevents overpayment for media. With real-time buying, you only pay for the actual value of each impression.
Targeting Technology
Our platform uses first and third-party data to create detailed consumer profiles and optimize audience targeting. With real-time buying, you have access to any media you desire..
Real-Time Analytics and Dynamic Optimization
Our customers benefit from real-time performance data, enabling them to adjust their campaigns on the fly for optimal ROI. With real-time buying, you can optimize performance in real-time based on how well the campaign is performing.
Real-time Bidding (RTB)
Real-time Bidding is a dynamic and innovative approach to purchasing online media. Through an automated process, it allows media buyers to assess, bid, and buy ad inventory on an impression-by-impression basis. By using RTB, media buyers can efficiently and effectively connect with consumers on a personalized level at a greater scale.
RTB is an online auction
marketplace for buying and selling impressions in real-time, within the 100-millisecond timeframe it takes for a webpage to load. Programmatic buying through RTB benefits both publishers and advertisers by allowing marketers to target the right audiences and reduce wasted impressions, while publishers can increase the value of their ad space and improve direct sales strategy and pricing.
RTB involves several essential components that perform different functions:
Demand Side Platform (DSP)
This enables buyers to purchase digital ad inventory through multiple ad exchanges using a single portal.
Supply Side Platform (SSP)
This allows publishers to accept the highest bid for their inventory and have liquidity in the market.
Ad Exchanges
These digital marketplaces facilitate transactions between DSPs (buyers) and SSPs (sellers).
Ad Network
These are aggregators of ad space supply from publishers, categorizing and classifying ad inventory before reselling it to advertisers in bulk.
Data Management Partner (DMP)
This collects, organizes, and activates first, second, and third-party audience data from any source, such as online, offline, mobile, and beyond, and allows businesses to gain unique insights into their audience
Ad Verification and Brand Protection Platforms
Investigate audiences, media destinations, and advertisers to ensure that ads are appropriately placed.
Why Choose GeoZoned.com Advertising Solutions?
At GeoZoned.com, we excel at advertising because we can identify your business’s target geographic and demographic audience. By targeting your ideal audience, we increase your ad’s effectiveness and chances of attracting customers.
We Enhance Your Brand’s Story
Our Advertising expertise can help narrate your brand’s story, adding value to your business.
You Have Control Over Your Advertising
With GeoZoned.com, you can choose the programmatic advertising inventory by location, musical preference, age, gender, or any third-party data. You have control over your advertising strategy, and we help you execute it with precision.
A Balance of Targeting and Technology
GeoZoned.com’s advertising solutions balance targeting and technology, ensuring you reach the right audience at the right time. We integrate your campaigns seamlessly with your overall digital marketing strategy for maximum impact.
Relevant Advertising for Maximum Reach
At GeoZoned.com, we strive to help brands deliver relevant ads to their targeted users. Our mission is to help you reach your target audience and grow your business with the power of Geofencing Advertising.
Stay Ahead of Your Competitors
The digital landscape is evolving, and Geofencing advertising is crucial for staying ahead of your competitors. At GeoZoned.com, we provide a unique platform to harness the power of this technology, enabling you to gain maximum leads and brand awareness for your business.
Scalable Results with Advanced Advertising
Our advanced Advertising solutions help you create smart ad campaigns that reach your target users with scalable results. We can boost your ad performance based on device type, location,