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What is GeoFencing
Geofencing is a powerful marketing tool that involves creating a digital boundary around a physical location. This enables businesses to build a targeted audience of individuals who enter the “geo-fence” based on their habits and behaviors.
How Can Geofencing Marketing Help Your Business?
Geofencing Strategies
Programmatic Advertising
It can be challenging to capture the attention of consumers in today’s digital ecosystem. However, knowing the incredible benefits of Programmatic Advertising in today’s market can help you effectively reach your target audience.
Real-time Media Buying
By leveraging the capabilities of our high-impact DSP, you can access the advanced technology and services necessary to execute real-time media buying in the most efficient and effective way possible.
Real-time Bidding
Real-time bidding (RTB) is a dynamic and innovative approach to buying online media. Media buyers can assess, bid on, and purchase ad inventory in real time through an automated process.
Mobile Ads
Advanced mobile advertising solutions have the ability to create intelligent advertising campaigns that effectively connect with your desired audience.
Event Targeting
Event targeting is a potent strategy that can rapidly create real-time, focused audiences by utilizing cell phone data.
Programmatic Ads
Capturing the attention of consumers can be a challenging endeavor. This is where understanding the incredible value of programmatic advertising can truly make a difference.
Connected TV
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Connected TV refers to a platform for streaming digital video content over the internet through various services, including but not limited to Sling TV, Chromecast, and Amazon Fire.
Video Ads
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By utilizing high-impact video targeting, you can increase user engagement and effectively capture the attention of your target audience.
Audio Ads
Maximize branding efforts and expand your reach with streaming audio ad placements. The digital listener base is projected to reach 1.5 billion by 2025.
Native Ads
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Advanced mobile advertising solutions have the ability to create intelligent advertising campaigns that effectively connect with your desired audience, delivering measurable results at scale.
Retargeting
Incorporating relevant keywords and utilizing analytics is crucial to the success of any SEO strategy. By doing so, there is improved visibility and chances of appearing at the top of search engine results.
Behavioral Targeting
Behavioral targeting helps you predict your target audience and the precise locations where they can be found.
Geofencing targeted display advertising is a digital strategy that involves setting up virtual boundaries around a physical location to serve ads to people who enter or exit that location. According to a report by MarketsandMarkets, the global geofencing market size is expected to grow from $1.7 billion in 2020 to $2.4 billion by 2025 at a Compound Annual Growth Rate (CAGR) of 7.9% during the forecast period.
Regarding the specific numbers you provided:
$168 billion spent globally on targeted display strategies: I need access to current data on the total global spending on targeted display advertising. However, according to a report by AdWeek, in 2019, U.S. marketers spent around $26.5 billion on location-targeted advertising, which includes geofencing. The global spending on geofencing targeted display strategies could be significantly higher than that.
Geofencing – the perfect solution to boost your web and in-store traffic. By targeting potential customers physically attending competitor locations, events, and places of interest, such as buildings, parks, and malls, Geofence Advertising is the ultimate tool to define your market.
Our location-based advertising services empower local businesses to retarget audiences, establish a strong presence in new markets, find prospective consumers, and build strong brand awareness. With our custom geofence ad solutions, you can gain a competitive advantage with the power of location intelligence. Whether you’re looking to serve your audience with location-based targeted ads across multichannel platforms, including websites, apps, television, and more, Geofencing has got you covered.
Restaurant Strategies
As a restaurant owner, have you noticed a lack of foot traffic or found it hard to compete due to the numerous choices? It’s understandable to be concerned about the impact on your revenue stream. But have you considered the reason behind this? Not enough people know about your establishment, food, or happy hours. Poor brand awareness can severely impact your restaurant’s business.
Thankfully, there is a solution. It’s time to move beyond conventional marketing practices and try something more advanced. That’s where our innovative restaurant geofencing solutions come in. At Get Geofencing, we offer a range of location-based marketing strategies to help you:
Increase brand awareness
Drive more foot traffic
Establish a loyal customer base
Boost your revenue
What’s more, unlike traditional marketing methods, our geofencing advertising allows you to track the progress of your campaign in real-time. With our solutions, you can stay ahead of the game and attract more customers to your restaurant.
Geofencing is a location-based technology that creates a virtual boundary around a specific geographic area. The boundary is created using GPS, RFID, Wi-Fi, or cellular data and is used to trigger a predefined action when a device crosses the boundary.
For businesses, geofencing can be used to increase revenue by targeting customers with relevant messages and offers based on their location. Here are some ways companies can use geofencing to increase revenue:
- Location-based marketing: Businesses can send targeted promotions and special offers to customers who enter a specific geographic area, such as a shopping mall or a sporting event. This is a novel and effective way to drive foot traffic and increase sales.
- Personalized customer experiences: Businesses can use geofencing to provide personalized experiences for customers, such as customized in-store navigation or personalized recommendations based on their past purchases.
- Customer engagement and retention: Geofencing can be used to track customer behavior and engagement, allowing businesses to provide timely and relevant follow-up offers, such as loyalty rewards or promotions for repeat visits.